Like a lot of artists, I have spent many hours thinking about (worrying about) how to make a living with my talents. I am far from an expert here but, I think that it is generally accepted that best paths are either, get a job that is somewhat related to art, or find a gallery to sell your work. Since my drive to make art is a whole hell of a lot stronger than my drive to stand around talking about it, teaching was out and, those thoughts drifted towards the ideal gallery situation for my art.
For a long time, I always came to the same conclusion. I can do just about everything that any gallery that would take me is offering.
Now, before we go any further with this, let me give a little background on that decision and, for those of you who think that I am foolhardy, stick around until the end. In my relatively short time attempting to be a professional artist, I have done pretty well on my own. For the last few years, most of my income has come from art. I am pretty far from being able to quit my day job but, to the point where I can spend a majority of my time in the studio. Even better, I have managed to get some good press and put my art in front of a lot of peoples eyes. This isn’t written here to brag, just to outline some things that I have been able to do for myself, no gallery required. This isn’t written here to brag, just to let you know what I was thinking when I started asking, for 50% of the money, what am I going to gain?
And there is the problem. When you are relatively unknown, like I am, galleries obviously don’t want to take too much of a risk on you. Most of my talks with galleries have reflected this. They want to try out a few small pieces, which is completely understandable but, at the same time, my ability to sell small pieces has already outpaced my drive to make them. I was not looking for a gallery to dip their toe into the shallow end to see how it felt, I was looking for someone to help me make the leap into consistently selling larger, more elaborate pieces. So, my decision has always been to build the foundation myself. In other words, I wanted to continue keeping all the money until someone noticed how awesome I was and was willing to let me skip past the whole development phase. It should go without saying but, when you have minimal bills and a landlord who gives you a little leeway on the late rent, you can afford take some risks and see what works…
Recently though, I have begun to see the error in my ways. At this point in my life, I have a wife, a house, even a little orange dog. I think it is safe to say I am an grown up and, being a grown up with other living things relying on me means I can not always spend as much time in the studio as I used too. Doing all the work myself was great when I was focused only on being an artist but, it was also a hell of a lot of work and took up most of my time and energy. Like a caveman, or a used car salesman, if you don’t kill, you don’t eat. Sometimes cuddling up on the couch with my wife and little orange dog is just more appealing than hustling out in the studio.
Which brings me to the point when I realize what everyone else already knows.
There are a lot that goes into being an artist. Obviously, you have to create art. But that is really only a small part. If you want to have any chance at supporting yourself, you also have to do all sorts of things that really come down to getting your art in front of an audience. You have to get your work included in shows. You have to write about art. You have go out into the world and meet people who care about art. You have to do a lot of things that are not creating art. If you are someone who has already made the foolish decision to make art as a career I don’t have to tell you this but, when you suddenly find yourself with less time available to devote towards all these aspects of being an artist, there is one thing that is not going to be cut from that list. That is the actual creation of art. For better or worse, everything else is optional.
And this is what I was missing about what galleries were offering me. They were offering my art a place to continue to grow when I was busy living my life. I know this is pretty obvious and seems simple but, it is hugely important. I was looking for someone who could help take my career to the next level, which would have been great but, equally important is someone who could maintain all that I had worked for when my focus had to be elsewhere.
When I started writing this post, I expected the end to feel a lot more dramatic but really, it was a simple lesson that I feel foolish for overlooking for so long. In any case, I am back in the studio, back to hustling and attempting to regain the momentum that I lost this year while I was off being house broken.
Expect a lot more art related rants and stream of conciseness blog posts in the near future (along with some announcements about upcoming shows). For now, be sure to head over to Sloane Merrill Gallery where I have some new small and affordable pieces in their 10×10 show that opens this Saturday.